Learn why SEO is important for your small business with these benefits.
With 51 percent of all website traffic coming from organic search, SEO has the opportunity to bring a ton of new people to your website.
With the right SEO techniques and tactics, you can start gaining new traffic and potential customers.
If you've asked yourself, "why is SEO important," then keep reading to learn the seven reasons why SEO is essential to your small business.
Why Is SEO Important?
You've most likely been told that SEO is important to your business, but maybe you have been told why. Here are seven reasons why SEO is essential.
Build A Brand
When your website appears on the first page of search engines, your customers are more likely to trust your brand.
SEO also influences your brand because of the users' experience. If your website is hard to navigate or not easy for Google to crawl, then people are going to associate your brand with a bad website.
Have A Better First Impression
Being able to be found easily helps people build a good first impression with your brand. If potential customers have to go around searching for you, they're most likely going to be annoyed and not keep looking for you.
Make it easy for potential customers to find you with a good SEO plan.
Reach New People
SEO allows you to reach people who have never heard of your product or service before. Usually, when people search for a product or service, they're looking for a new company, and when you work on ranking on the first page, you have a better opportunity to reach them.
Grow Website Traffic
If you're having a hard time getting a lot of traffic to come to your website, then start working on your organic SEO. The higher your website ranks, the higher your traffic will be.
Your website is available 24/7, allowing customers to research your services at all times. You may not be available at 3 AM, but your customers might be looking for your services at 3 AM, and showing up on search results lets them find you when they're shopping.
Most People Ignore Paid Links
70-80% of users ignore paid ads. Organic links get 70% of all clicks from searches. Knowing these statistics should show you how important SEO is to your business.
It's not enough to just pay for traffic to your website since people are going to ignore those links. Work on creating a good foundation for SEO so you won't be ignored.
Keep Up With Competition
Your competition is working on their SEO, and you should be too. Keep up with them by continuously blogging, and creating a great user experience on your website. Your customers will notice how you beat your competition as long as they can find you.