Why is content marketing important? Get our take and learn just why it is this strategy can be essential to succeeding as a modern business.
You may have heard that content marketing is a must for your business. Content marketing is the use of content designed for your target audience.
The idea is to get their attention and provide them with a lot of value because consumers have changed over the years. They’ve become more sophisticated and more skeptical of companies.
About 93 percent of business to business companies use content marketing in their business.
They rely on that to generate leads and sales.
Why is content marketing important for your business?
Keep reading to find out.
1. Better Search Results
Does your business struggle to get found online? Search engine optimization is an important part of marketing your business.
Content marketing can help with that. The more content you produce, the more opportunities you have to be found on search engines.
You have more opportunities and search engines favor sites that provide quality content on a consistent basis.
2. Build Trust Over Time
The real strength of content marketing is that it bypasses the internal walls that consumers put up. They don’t want to be sold to. That’s what traditional advertising has done over the years.
Content marketing is used to drip useful content to your target audience. As you provide relevant and useful content, the walls of your customers will come down.
They’ll start to see your business as a thought leader in your industry. They’ll be more likely to trust you and buy from you. It’s an essential step in creating loyal customers with a high customer lifetime value.
3. Better Results Than Traditional Marketing
Does content marketing actually work? That’s the big question that businesses have before they invest in a strategy.
Content marketing has been shown to increase leads and conversions. Since the content you create is highly targeted, you’re generating more leads that are higher quality leads.
Plus, you’ve done the work to build trust over time, which makes closing the sale much easier.
4. Higher Customer Retention
If your business struggles to retain customers, you may want to look at how those customers are generated. You may have an issue with low-quality leads.
Content marketing campaigns have had a 37% higher customer retention rate. Why is that the case? It comes down to building a relationship with prospects as opposed to constantly selling them.
Why Is Content Marketing Important?
You no longer need to ask why is content marketing important. Companies that commit to a content marketing plan and stick with it get better results.
Content marketing costs much less than other forms of advertising and you get a much higher return on investment. Your leads are better, you have more revenue, and those customers stay with your brand longer.
That turns into a sustainable business for years to come. Schedule a free strategy session today to find out how content marketing can impact your bottom line.