How to Rank YouTube Videos: 5 Proven SEO Factors and Strategies
Learn how to rank YouTube, LinkedIn and TikTok videos with these five proven SEO factors and strategies
Are you looking to expand your reach to potential customers by tapping into YouTube, LinkedIn, Instagram or TikTok?
Use these top proven YouTube SEO strategies to learn how to rank videos on any distribution channel– and stand out from the crowd. Read on to help increase your videos to their maximum potential and see an increase in viewers.
1. Keyword Research
If you want your videos to be found online, keyword research is vital. Keywords are the words people type into a search box and then have different pages come up.
For example, you can use YouTube's Search Suggest for some top keyword ideas. When you're in any video search engine, type in a phrase or word, and then YouTube will offer you a bunch of search ideas based on different media types.
The terms that come up are what people are actually searching for. You can also find a popular video in your niche and copy the keywords they have. Go to a channel and choose the most popular option at the top.
This will then show you that person's most popular videos. Check out the video tags, description, and title since they'll have keywords. This is the format you want to mimic for your own original content creation strategy.
2. Regularly Schedule Content
In order to get the required watch time, you really want others to subscribe to your channel. Try to use the 'subscribe now' line in your intro graphics or script to increase subscriber count.
YouTube is extremely competitive, and in order to stand out, you'll want to make sure you're regularly producing SEO friendly content.
Ensure you have a regular schedule of when you produce content. Whatever schedule you decide on, make sure you stick to it. Use a social media management tool like Hootsuite to easily formulate your schedule and coordinate cross-channel distribution.
3. Use a Strong Thumbnail
You can choose which thumbnail to use for your video but it's always better to create a own custom one with proper dimensions for each channel. Try Googling the dimensions for each channel before creating a custom graphic on a free graphic design tool like Canva.
YouTube automatically chooses 3 screenshots but you can choose your own instead of those. Ensure the thumbnail images are high-quality since they're essential for getting others to click on your video.
You don't have to use an image from the video. A great thumbnail image is one that's related to your target keyword used. Ensure it has a strong title as well.
4. Have Longer Videos
YouTube prefers videos that are at least 5 minutes long. When your video is longer, they can run more ads. You also have an increased chance of ranking on Google with longer videos.
You can still host your shorter videos on YouTube and then link to them from other places online, like your website or social media channels and allows for easy tracking of views and engagement rates through the Creator Studio tool.
5. Increase Viewer Retention
To increase viewer retention, you'll want to give a quick summary at the beginning of the video of what you'll be talking about. It's important since many people won't stay for the whole video.
After your quick summary, jump into the content immediately instead of having long introductions. You can also talk about what you'll discuss later in the video so they'll keep watching.
Learning How to Rank Videos
Learning how to rank videos is essential so that you can increase watch time for your videos and also potentially increase sales for your business. Are you wanting to see an increase in sales for your business but not sure where to begin? These marketing plans will take your business growth to the next level.
Our experienced digital marketers also speak developer and one of us can do the job of a whole team. Our programs provide enhanced web results for small and medium size organizations through a strategic combination of onPage SEO, content production and optimization techniques.
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